Cohort statistics
Creator statistics from a cohort that shows its edges
Every number on this page is computed from the 122 creator profiles CreatorStats publishes, and every one is reproducible from the open CSV. Read it as a description of this cohort, not of the creator economy: these profiles were selected by editorial interest, so they are not a random sample and they cannot support a claim about creators in general.
- Profiles tracked
- 122
- Platforms covered
- 6
- Median model midpoint
- $15.5M
- Model-only estimates
- 100%
Read this first
How current these statistics are
The audience values behind this page were last committed on March 28, 2026. They are stored measurements, not live reads: CreatorStats does not query platform APIs when you load this page, and 111 of 122 profiles carry at least one validated API measurement. Treat every figure below as a snapshot of the deployed dataset on that date.
The financial side is weaker still. 100% of estimates are model-only ranges produced by creatorstats-legacy-baseline-band-v1, a fixed uncertainty band around an undated editorial baseline. No profile here reports audited financials, and none should be cited as though it did.
Platform coverage
Which platforms the cohort sits on
74 of 122 tracked profiles (61%) record an audience on more than one platform, which is the single clearest thing this dataset shows: creator reach at this tier is rarely confined to one service. The follower totals below are sums of separate platform counts, so the same human can appear in several of them — they measure accounts, not people.
| Platform | Profiles | Share of cohort | Median audience | Tracked accounts | Largest tracked |
|---|---|---|---|---|---|
| YouTube | 122 | 100% | 7.1M | 2.2B | MrBeast · 509.0M |
| Twitch | 55 | 45% | 4.5M | 319.8M | Kai Cenat · 20.2M |
| TikTok | 34 | 28% | 10.1M | 1.2B | Khaby Lame · 162.0M |
| 30 | 25% | 6.0M | 443.6M | Khaby Lame · 82.0M | |
| Kick | 3 | 2% | 1.1M | 3.1M | Adin Ross · 2.0M |
| Rumble | 1 | 1% | 500.0K | 500.0K | Dr Disrespect · 500.0K |
Model-range spread
How far apart the estimates sit
Ranked by the midpoint of each modeled range, the cohort runs from $1.5M to $2.6B, with a median of $15.5M. Half the cohort falls between $5.1M and $26.5M. The distance between that median and the maximum is the point worth noticing: a small number of profiles carry baselines orders of magnitude above the typical one, so any cohort average would be dominated by them and is deliberately not published here.
- Minimum
- $1.5M
- Lower quartile
- $5.1M
- Median
- $15.5M
- Upper quartile
- $26.5M
- Maximum
- $2.6B
Category mix
What kind of creators are tracked
Each profile carries one primary category. The median midpoint per category is shown for orientation only — category sizes here reflect which creators were added to CreatorStats, so the differences between them describe editorial coverage rather than earning power.
Model inputs
Which income lines the model uses
These are the earnings lines the stored records populate, counted by how many profiles use each one. They are model inputs carried over from the legacy dataset — not reported revenue, and not confirmed by any platform payout statement or filing.
- Sponsorships 113 profiles · 93%
- Merchandise 77 profiles · 63%
- Other 62 profiles · 51%
- Ad revenue 48 profiles · 39%
- Youtube 42 profiles · 34%
- Twitch income 32 profiles · 26%
- AdRevenue 20 profiles · 16%
- Streaming 18 profiles · 15%
- Music 11 profiles · 9%
- Investments 10 profiles · 8%
- BrandDeals 9 profiles · 7%
- Donations and tips 7 profiles · 6%
- Podcast 6 profiles · 5%
- Acting 5 profiles · 4%
- TiktokSponsored 4 profiles · 3%
- Esports 3 profiles · 2%
- Speaking 3 profiles · 2%
- Boxing 2 profiles · 2%
- Cosmetics 2 profiles · 2%
- Events 2 profiles · 2%
- Sidemen 2 profiles · 2%
- Tiktok 2 profiles · 2%
- Ventures 2 profiles · 2%
- AmpStudios 1 profiles · 1%
- Animation 1 profiles · 1%
- BookSales 1 profiles · 1%
- BrandCollaborations 1 profiles · 1%
- Business 1 profiles · 1%
- ChamberlainCoffee 1 profiles · 1%
- Clothing 1 profiles · 1%
- Coffee_brand 1 profiles · 1%
- Complexity_gaming 1 profiles · 1%
- Consulting 1 profiles · 1%
- ContentDeals 1 profiles · 1%
- CrunchLabs 1 profiles · 1%
- Doughbriks 1 profiles · 1%
- Feastables 1 profiles · 1%
- Film 1 profiles · 1%
- FilmProjects 1 profiles · 1%
- Floatplane 1 profiles · 1%
- GamerSupps 1 profiles · 1%
- KickDeal 1 profiles · 1%
- KickEquity 1 profiles · 1%
- Licensing 1 profiles · 1%
- LivePerformances 1 profiles · 1%
- Modeling 1 profiles · 1%
- MultipleChannels 1 profiles · 1%
- MusicProduction 1 profiles · 1%
- MusicStreaming 1 profiles · 1%
- NimyaCosmetics 1 profiles · 1%
- Onlyfans 1 profiles · 1%
- PaintedCosmetics 1 profiles · 1%
- Prime 1 profiles · 1%
- PrimeHydration 1 profiles · 1%
- Ranch 1 profiles · 1%
- RealEstate 1 profiles · 1%
- Restaurants 1 profiles · 1%
- RtsManagement 1 profiles · 1%
- RumbleDeal 1 profiles · 1%
- SidePlus 1 profiles · 1%
- Snapchat 1 profiles · 1%
- SponsoredPosts 1 profiles · 1%
- Television 1 profiles · 1%
- Touring 1 profiles · 1%
- TournamentPrizes 1 profiles · 1%
- Tournaments 1 profiles · 1%
- Tours 1 profiles · 1%
- TwitchSubscriptions 1 profiles · 1%
- Wwe 1 profiles · 1%
- YoutubeExclusiveDeal 1 profiles · 1%
- YoutubePassive 1 profiles · 1%
Citing this page
Reuse with the caveats attached
You may cite these aggregates with visible attribution to CreatorStats and a followed link to this page. If you quote a figure, carry its qualifier with it: audience totals count accounts rather than people, financial figures are model-only ranges, and the cohort is a curated tracked set of 122 profiles rather than a sample of the creator population. Removing those qualifiers turns a reproducible statistic into a false one.